Pumpkin spice season starts in July. Halloween? That’s now August, or at least that’s when the Spirit Halloween tends to open its doors. Christmas is now September. These are the universal truths of marketing because god forbid, we try to live in the moment and enjoy a season as it’s happening in real time.
Case in point: 7Up is already queuing up a holiday pomegranate and cherry soda release. Or, as they’re calling it, a Shirley Temple.
