Étiquette’s packaging for Raxi Crackers pushes bold visibility with oversized, high-contrast typography that takes over the front of pack. It’s all framed by sharp product photography and saturated background colors tied to each flavor.
The wordmark’s chunky, italicized letterforms give the packs an assertive, snack-aisle-jumping presence, while small graphic cues like cheese wedges and onion illustrations make the flavor callouts instant. It’s unapologetically loud design built for quick grabs and easy brand recall.
