shelf life

Shelf Life 034: What Can You Learn From Gen Z Founders?
Shelf Life 034: What Can You Learn From Gen Z Founders?
Barbara RuckerOct 6, 2024

Instead of relying on presumed stereotypes or assumed beliefs, there’s a group of understudied…

Shelf Life 033: Can a Brand “Own” a Packaging Design Hierarchy?
Shelf Life 033: Can a Brand “Own” a Packaging Design Hierarchy?
Barbara RuckerSep 29, 2024

Can a brand “own” a hierarchy? The distinctiveness of how a brand organizes and presents…

Shelf Life 031: Why Is Everyone Suddenly Talking About Protein?
Shelf Life 031: Why Is Everyone Suddenly Talking About Protein?
Barbara RuckerSep 17, 2024

If you haven’t noticed the rise in protein and having “the meats,” you will…

Shelf Life 030: What’s The Difference Between Inspiration and Copying?
Shelf Life 030: What’s The Difference Between Inspiration and Copying?
Barbara RuckerSep 9, 2024

Pablo Picasso once said, “Good artists borrow, great artists steal.”  Every artist and writer…

Fresh Inset’s Vidre+ packaging technology extends produce shelf life
Fresh Inset’s Vidre+ packaging technology extends produce shelf life
Barbara RuckerAug 21, 2024

The solution makes use of 1-MCP. Credit: Fresh Inset. European packaging innovator Fresh Inset…

Shelf Life 026: Gen Alpha’s Disposable Income Needs Discussing
Shelf Life 026: Gen Alpha’s Disposable Income Needs Discussing
Barbara RuckerAug 12, 2024

Back in March, I had the opportunity to attend my first Expo West. I…

Iceland adopts vacuum packaging for beef and pork mince range
Iceland adopts vacuum packaging for beef and pork mince range
Barbara RuckerAug 2, 2024

Iceland claims it is the first UK-based supermarket to introduce vacuum packaging for pork…

Shelf Life 024: Unpacking Diet Culture In The CPG Space
Shelf Life 024: Unpacking Diet Culture In The CPG Space
Barbara RuckerJul 29, 2024

We need to talk.  Not to scare you on a Monday morning, but this…