{"id":10005,"date":"2025-10-28T06:50:00","date_gmt":"2025-10-28T10:50:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=10005"},"modified":"2025-10-28T06:50:00","modified_gmt":"2025-10-28T10:50:00","slug":"taxi-studios-refresh-of-maaza-invites-you-to-mangotopia","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=10005","title":{"rendered":"Taxi Studio\u2019s Refresh Of Maaza Invites You To \u2018Mangotopia\u2019"},"content":{"rendered":"<p> <br \/>\n<br \/><\/p>\n<div>\n<p>Maaza is a billion-dollar soft drink brand in India that\u2019s more popular than parent company Coca-Cola\u2019s signature soda on the subcontinent. Launched in 1976, Maaza has become a household name, and it recently enlisted creative agency Taxi Studio to modernize its brand identity.<\/p>\n<p><a href=\"https:\/\/taxistudio.com\/\">Taxi Studio<\/a>\u00a0went further than a brand refresh, however, creating a new brand world for Maaza, dubbed \u201cMangotopia.\u201d Featuring mango groves and conveying indulgent refreshment, it strikes a chord with the brand\u2019s mango-loving consumer base. Lush typography and imagery depicting sunlit groves and succulent fruit draw parched consumers into Mangotopia, helping the Maaza brand defend its market position while potentially winning new customers over.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"\/>\n<button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/taxi-studios-refresh-of-maaza-invites-you-to-mangotopia\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maaza is a billion-dollar soft drink brand in India that\u2019s more popular than parent company Coca-Cola\u2019s signature soda on the subcontinent. Launched in 1976, Maaza has become a household name, and it recently enlisted creative agency Taxi Studio to modernize its brand identity. Taxi Studio\u00a0went further than a brand refresh, however, creating a new brand [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10006,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-10005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/10005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10005"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/10005\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/10006"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}