{"id":10013,"date":"2025-10-28T18:54:06","date_gmt":"2025-10-28T22:54:06","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=10013"},"modified":"2025-10-28T18:54:06","modified_gmt":"2025-10-28T22:54:06","slug":"pepsico-updates-its-corporate-brand-identity","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=10013","title":{"rendered":"PepsiCo Updates Its Corporate Brand Identity"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>PepsiCo, the company behind food and beverage brands such as Pepsi, Gatorade, Lay\u2019s, and Quaker, has unveiled a new corporate brand identity, including a new logo.<\/p>\n<p>This refresh is the first significant update in a quarter-century and aims to reflect the company\u2019s energy, optimism, and purpose as a global leader in food and beverage categories. The PepsiCo portfolio includes over 500 brands, and the corporation employs about 300,000 people.<\/p>\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><\/figure>\n<\/figure>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/pepsico-updates-its-corporate-brand-identity\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PepsiCo, the company behind food and beverage brands such as Pepsi, Gatorade, Lay\u2019s, and Quaker, has unveiled a new corporate brand identity, including a new logo. This refresh is the first significant update in a quarter-century and aims to reflect the company\u2019s energy, optimism, and purpose as a global leader in food and beverage categories. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-10013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/10013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10013"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/10013\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/10014"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}