{"id":10039,"date":"2025-10-29T17:01:34","date_gmt":"2025-10-29T21:01:34","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=10039"},"modified":"2025-10-29T17:01:34","modified_gmt":"2025-10-29T21:01:34","slug":"adobe-max-2025-recap-adobe-delivers-plenty-of-ai-innovations-and-updates","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=10039","title":{"rendered":"Adobe MAX 2025 Recap: Adobe Delivers Plenty of AI Innovations and Updates"},"content":{"rendered":"


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If there are some economists reading the tea leaves and issuing dire warnings about an\u00a0AI bubble set to pop<\/a>, Adobe certainly hasn\u2019t gotten the memo. And, if you just happened to be in attendance at Adobe MAX 2025, or even watched online, and took a shot every time those two vowels were spoken together, your blood would turn into Patr\u00f3n.<\/p>\n

From agentic AI assistants and a massive Firefly update with more photorealistic fine-tuning to generating soundtracks and voiceovers for video and custom AI models, Adobe still aims to be your one-stop shop for generating content. \u201cMade to Create\u201d was the tag emblazoned on digital billboards of the LA Convention Center and the MAX stage\u2014a short bit of copy my Uber driver who picked me up from LAX didn\u2019t care for because you\u2019re \u201cgoing to create anyway\u201d\u2014and that was the central idea Adobe delivered to the audience: they\u2019re still in the business of empowering folks to make creativity more inclusive and fluid.<\/p>\n

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