{"id":10063,"date":"2025-10-30T23:00:00","date_gmt":"2025-10-31T03:00:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=10063"},"modified":"2025-10-30T23:00:00","modified_gmt":"2025-10-31T03:00:00","slug":"doritos-glows-up-with-stranger-things-packaging-from-the-upside-down","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=10063","title":{"rendered":"Doritos Glows Up with Stranger Things Packaging from the Upside Down"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Doritos just flipped the snack world upside down with its Stranger Things collab. Designed by the PepsiCo design team, the packaging leans into the show\u2019s eerie nostalgia with a deep purple base and Vecna\u2019s ominous stare wrapping the can. The most fun part, though? Glow-in-the-dark ink that lights up like something straight out of the Upside Down. The typography keeps things crisp and cinematic, letting the artwork do the haunting. Sometimes, limited-edition packaging designs like this can lean gimmicky, but this one is actually nicely done.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><\/figure>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"662\" height=\"884\" data-id=\"541712\" src=\"https:\/\/thedieline.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-30-at-1.53.04-PM.png\" alt=\"\" class=\"wp-image-541712\" srcset=\"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-30-at-1.53.04-PM.png?w=662&amp;ssl=1 662w, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-30-at-1.53.04-PM.png?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-30-at-1.53.04-PM.png?resize=600%2C801&amp;ssl=1 600w\" sizes=\"auto, (max-width: 662px) 100vw, 662px\"\/><\/figure>\n<\/figure>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/doritos-glows-up-with-stranger-things-packaging-from-the-upside-down\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Doritos just flipped the snack world upside down with its Stranger Things collab. Designed by the PepsiCo design team, the packaging leans into the show\u2019s eerie nostalgia with a deep purple base and Vecna\u2019s ominous stare wrapping the can. The most fun part, though? Glow-in-the-dark ink that lights up like something straight out of the [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10064,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-10063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/10063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10063"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/10063\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/10064"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}