{"id":10117,"date":"2025-11-04T05:40:22","date_gmt":"2025-11-04T10:40:22","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=10117"},"modified":"2025-11-04T05:40:22","modified_gmt":"2025-11-04T10:40:22","slug":"specialized-packaging-group-introduces-new-brand-identity","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=10117","title":{"rendered":"Specialized Packaging Group introduces new brand identity\u00a0\u00a0\u00a0"},"content":{"rendered":"


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Based in Charlotte, SPG operates throughout the US, Canada and Mexico. Credit: Irina Gutyryak \/ Shutterstock.com <\/figcaption><\/figure>\n<\/p><\/div>\n

California, US-based Specialized Packaging Group (SPG), a US-based supplier of sustainable protective packaging solutions, has unveiled a new brand identity.\u00a0<\/p>\n

The update spans a new logo, visual system and messaging.\u00a0<\/p>\n

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The move highlights the company\u2019s focus on tailored protective packaging for the automotive, aerospace, energy, data centres, electronics and medical tech sectors.\u00a0<\/p>\n

The revised identity underscores its work on bespoke solutions for complex packaging requirements. \u00a0<\/p>\n

It also reflects an emphasis on sustainability, including circular packaging and practices aimed at reducing waste and supporting global environmental, social and governance objectives.<\/p>\n

The rebrand aligns with ongoing investment in facilities, technology and services.\u00a0\u00a0<\/p>\n

The changes are intended to support future growth and align with its mission to protect products, streamline logistics and advance sustainability for customers across the region.\u00a0<\/p>\n

SPG chief commercial officer Joe Gumbis stated: \u201cOur new brand identity reflects the core of who we are at SPG \u2013 a company built on innovation, collaboration and unwavering commitment to our customers.\u00a0<\/p>\n

\u201cAs we continue to grow, this rebrand positions us to better communicate our value, highlight our expertise and showcase our dedication to sustainability and custom packaging solutions.\u00a0<\/p>\n

\u201cThe rebrand highlights our ability to engineer high-performance protective packaging solutions that meet the needs of today\u2019s most advanced markets, from automotive and aerospace to data centres and medical technology.\u201d\u00a0<\/p>\n

Based in the city of Charlotte, North Carolina, SPG operates throughout the US, Canada and Mexico.\u00a0 \u00a0<\/p>\n

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