{"id":10129,"date":"2025-11-04T11:49:28","date_gmt":"2025-11-04T16:49:28","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=10129"},"modified":"2025-11-04T11:49:28","modified_gmt":"2025-11-04T16:49:28","slug":"so-why-did-carlsberg-make-the-worlds-smallest-beer-bottle","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=10129","title":{"rendered":"So Why Did Carlsberg Make the World\u2019s Smallest Beer Bottle?"},"content":{"rendered":"<p> <br \/>\n<br \/><\/p>\n<div>\n<p>If you had to take a guess, how tiny do you think the world\u2019s smallest beer is?<\/p>\n<p>We\u2019ll save you the AI-fueled Google search\u2014it stands at 12 millimeters in height and contains just .005 centiliters of liquid. If you didn\u2019t know that a centiliter was a unit of measurement, well, that makes two of us.<\/p>\n<p>Made in collaboration with miniature artist\u00a0<a href=\"https:\/\/www.instagram.com\/dantikaminiatures\/?hl=en\">\u00c5sa Strand<\/a>, Swedish research institute RISE, and the glassblowing company Glaskomponent, the bottle is as big as a single grain of rice. More curious, however, is that the liquid inside is non-alcoholic. The heart of the campaign rests on the idea that due to the beer\u2019s insanely small size and its non-boozey content, it will inspire more folks to drink responsibly.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/so-why-did-carlsberg-make-the-worlds-smallest-beer-bottle\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you had to take a guess, how tiny do you think the world\u2019s smallest beer is? We\u2019ll save you the AI-fueled Google search\u2014it stands at 12 millimeters in height and contains just .005 centiliters of liquid. If you didn\u2019t know that a centiliter was a unit of measurement, well, that makes two of us. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[2704,2454,997],"class_list":["post-10129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-asa-strand","tag-carlsberg","tag-non-alcoholic"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/10129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10129"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/10129\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/10130"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}