{"id":10173,"date":"2025-11-06T05:13:13","date_gmt":"2025-11-06T10:13:13","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=10173"},"modified":"2025-11-06T05:13:13","modified_gmt":"2025-11-06T10:13:13","slug":"new-sorting-facility-for-plastic-packaging-waste-opens-in-norway","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=10173","title":{"rendered":"New sorting facility for plastic packaging waste opens in Norway\u00a0"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<div class=\"article-image\">\n<figure class=\"article-image__container\">\n                                    <picture><source media=\"(min-width: 990px)\" srcset=\"https:\/\/www.packaging-gateway.com\/wp-content\/uploads\/sites\/16\/2025\/11\/TOMRA-plastic-waste-at-omra-770x433.jpg\"\/><source media=\"(min-width: 430px)\" srcset=\"https:\/\/www.packaging-gateway.com\/wp-content\/uploads\/sites\/16\/2025\/11\/TOMRA-plastic-waste-at-omra-940x528.jpg\"\/>\n                                    <\/picture><figcaption class=\"c-featured-image__description\">Omr\u00e5 is capable of processing up to 90,000t of plastic packaging each year. Credit: TOMRA Systems ASA <\/figcaption><\/figure>\n<\/p><\/div>\n<p class=\"drop-cap\">Norway has opened a new national facility, Omr\u00e5, aimed at improving the country\u2019s ability to recycle plastic packaging waste, including types previously destined for incineration.\u00a0<\/p>\n<p>Located at Holtskogen near Oslo, the facility is a joint venture between TOMRA Systems, which holds a 65% stake, and Plastretur, which owns the remaining 35%.\u00a0\u00a0<\/p>\n<div class=\"in-article-premium-insights mobile-useragent-scalar\">\n<section class=\"gms-b2b-marketing\">\n<figure><img decoding=\"async\" src=\"https:\/\/www.packaging-gateway.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/GMS-logo.svg\" alt=\"\"\/><\/figure>\n<h4> Discover B2B Marketing That Performs <\/h4>\n<p>\n\t\t\t\t\t\tCombine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.\n\t\t\t\t\t<\/p>\n<p><a href=\"https:\/\/www.globaldatamarketingsolutions.com\/\" class=\"gms-find-out-more\" target=\"_blank\"><br \/>\n\t\t\t\t\t\t\tFind out more <span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"9\" viewbox=\"0 0 13 9\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M11.685 4.5548L1.25586 4.5548L11.685 4.5548Z\" fill=\"white\"\/><path d=\"M11.685 4.5548L1.25586 4.5548\" stroke=\"white\" stroke-width=\"1.03145\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><path d=\"M7.85693 0.918855L11.9827 4.5731L7.85693 8.33789\" stroke=\"white\" stroke-width=\"1.03145\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><\/a><\/p>\n<\/section>\n<\/div>\n<p>Omr\u00e5 is capable of processing up to 90,000t of plastic packaging each year.\u00a0\u00a0<\/p>\n<p>It employs TOMRA\u2019s sensor-based sorting systems to separate mixed plastic waste into as many as ten different polymer types, such as polyethylene, polypropylene, polyethylene terephthalate and polystyrene.\u00a0<\/p>\n<p>The plant is designed to work alongside municipalities and waste management firms adopting automated mixed waste sorting technologies, helping to raise national recycling rates by reducing dependence on household-level sorting.\u00a0<\/p>\n<p>At present, around one-third of Norway\u2019s plastic packaging waste is recycled, with most of the rest still going to incineration.\u00a0\u00a0<\/p>\n<p>TOMRA president and CEO Tove Andersen stated: \u201cOmr\u00e5 is more than a facility \u2014 it\u2019s a missing link in Europe\u2019s circular economy.\u00a0<\/p>\n<p>\u201cThis facility has the capacity to receive and transform all of Norway\u2019s household plastic packaging waste into recyclable fractions, essentially closing the loop for plastics.\u00a0\u00a0<\/p>\n<p>\u201cIt is a cornerstone piece of infrastructure providing reliable offtake for mixed waste sorting facilities, and can help recover more resources from source separated material.\u201d\u00a0<\/p>\n<p>Under the European Union\u2019s (EU) Packaging and Packaging Waste Regulation (PPWR), countries are expected to recycle at least 55% of plastic packaging waste by 2030.\u00a0<\/p>\n<p>More than 300 participants, including representatives from municipalities, recycling companies, brand owners, non-governmental organisations and policy specialists, attended the opening ceremony.\u00a0<\/p>\n<p>Plastretur CEO Karl Johan Ingvaldsen added: \u201cOmr\u00e5 gives municipalities and the entire value chain a clear signal: there is now a scalable, high-quality route for plastic packaging.\u00a0\u00a0<\/p>\n<p>\u201cIt provides the infrastructure needed to meet EU recycling targets and supports our shared ambition to build a truly circular plastics economy.\u201d\u00a0<\/p>\n<p>The name Omr\u00e5, drawn from Norwegian words meaning \u201cto think about\u201d and \u201cto take care of,\u201d signifies the venture\u2019s focus on resource conservation and responsible waste handling.\u00a0\u00a0<\/p>\n<p><!-- Newsletter banner start --><\/p>\n<p><!-- <link rel=\"stylesheet\" href=\"\"> --><\/p>\n<div class=\"grid-container\">\n<section class=\"gdm-newsletter-banner__container\">\n<div class=\"grid-x gdm-newsletter-banner__wrapper-container gdm-newsletter-banner__wrapper-container--article\">\n<div class=\"cell large-9 gdm-newsletter-banner-info__wrapper\">\n<div class=\"gdm-newsletter-banner-logo__container\">\n                    <img decoding=\"async\" src=\"https:\/\/www.packaging-gateway.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/newsletter-new.svg\" alt=\"Email newsletter icon\"\/>\n                <\/div>\n<p><h3 class=\"gdm-newsletter-banner__heading wp-noreslt\">Sign up for our daily news round-up!<\/h3>\n<h3 class=\"gdm-newsletter-banner__sub-heading\">Give your business an edge with our leading industry insights.<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<\/div>\n<p><!-- Newsletter banner end --><\/p>\n<div 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The <a href=\"https:\/\/www.packaging-gateway.com\/excellence-awards\/?utm_source=verdict_news&amp;utm_medium=footer_cta&amp;utm_campaign=EA_2025_news&amp;utm_id=exawards2025\" target=\"_blank\"><strong>Packaging Gateway Excellence Awards<\/strong><\/a> celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving packaging industry advancements. Don\u2019t miss your chance to stand out\u2014submit your entry today!<\/p>\n<p><a href=\"https:\/\/www.packaging-gateway.com\/excellence-awards\/?utm_source=verdict_news&amp;utm_medium=footer_cta&amp;utm_campaign=EA_2025_news&amp;utm_id=exawards2025\" class=\"excellence-awards-link\"><strong style=\"font-size: 20px;\">Nominate Now<\/strong><\/a><\/p><\/div>\n<footer class=\"article-footer\">\n                                <!-- article-actions start --><\/p>\n<p><!-- .gdm-article-actions -->                                <!-- article-actions end --><br \/>\n                            <\/footer>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.packaging-gateway.com\/news\/norway-omra-sorting-facility\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Omr\u00e5 is capable of processing up to 90,000t of plastic packaging each year. Credit: TOMRA Systems ASA Norway has opened a new national facility, Omr\u00e5, aimed at improving the country\u2019s ability to recycle plastic packaging waste, including types previously destined for incineration.\u00a0 Located at Holtskogen near Oslo, the facility is a joint venture between TOMRA [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[50,1636],"class_list":["post-10173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-packaging-material","tag-packaging-services"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/10173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10173"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/10173\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/10174"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}