{"id":1022,"date":"2024-07-22T09:18:44","date_gmt":"2024-07-22T13:18:44","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=1022"},"modified":"2024-07-22T09:18:44","modified_gmt":"2024-07-22T13:18:44","slug":"lidl-ireland-unveils-new-range-of-milk-packaging-cartons","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=1022","title":{"rendered":"Lidl Ireland unveils new range of milk packaging cartons"},"content":{"rendered":"


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The updated designs are set for introduction across the country from 29 July. Credit: Mick Harper via Shutterstock. <\/figcaption><\/figure>\n<\/p><\/div>\n

Discount grocery retailer Lidl Ireland has introduced a new milk packaging initiative featuring profiles of Ladies Gaelic Football Association (LGFA) players.\u00a0\u00a0<\/p>\n

The cartons, part of the \u2018Get Behind the Fight\u2019 campaign, aim to boost public interest and attendance at LGFA games, including the TG4 All Ireland Championship Finals on 4 August 2024.\u00a0<\/p>\n

The milk cartons will showcase LGFA player profile cards for four athletes: Kerry<\/a>\u2018s S\u00edofra O\u2019Shea, Galway\u2019s Nicola Ward, Cavan\u2019s Ally Cahill, and Tipperary\u2019s Aisling Moloney.\u00a0\u00a0<\/p>\n

Each profile will display the player\u2019s image, statistics, personal information, and their club crest.\u00a0<\/p>\n

Lidl Ireland & Northern Ireland corporate affairs director Eimear O\u2019Sullivan said: \u201cLidl is committed to levelling the playing field for women\u2019s sport and growing attendances at Ladies Gaelic Football fixtures across the country, especially during this exciting Championship season.\u00a0<\/p>\n

\u201cOur research shows that a lack of familiarity with female athletes is a significant barrier to people attending games. We have phenomenal female athletes competing in the LGFA Championships who deserve our recognition and support.\u201d\u00a0\u00a0<\/p>\n

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