{"id":10283,"date":"2025-11-12T11:01:55","date_gmt":"2025-11-12T16:01:55","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=10283"},"modified":"2025-11-12T11:01:55","modified_gmt":"2025-11-12T16:01:55","slug":"cereal-brand-surreal-announces-refresh-and-pokes-fun-at-cringe-linkedin-posts","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=10283","title":{"rendered":"Cereal Brand Surreal Announces Refresh and Pokes Fun At Cringe LinkedIn Posts"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>In 2022, Kit Gammel and Jac Chetland\u00a0<a target=\"_blank\" href=\"https:\/\/thedieline.com\/onwards-launches-playful-brand-for-surreal-cereal\/\" rel=\"noreferrer noopener\">launched<\/a>\u00a0Surreal, a healthier-for-you, protein-packed cereal. Since the cereal\u2019s inception, Surreal has had an irreverent voice, which is evident in Onward\u2019s initial branding and packaging, advertising, and social media. For instance, they created a\u00a0<a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/surrealuk_some-bosses-have-big-ideas-some-bosses-activity-7160940142126317568-0STC\/\" rel=\"noreferrer noopener\">billboard<\/a>\u00a0announcing Surreal\u2019s debut in supermarket chain Sainsbury\u2019s, which was really just a chance for the founder to stick it to his old man regarding his career choices.<\/p>\n<p>Recently, Surreal updated its packaging, courtesy of\u00a0<a target=\"_blank\" href=\"https:\/\/studioearthling.com\/\" rel=\"noreferrer noopener\">Earthling Studio<\/a>, and rather than issue a grand, flowery over-explanation, it instead stuck to the same sassy tone and voice that have worked for the brand from its inception.<\/p>\n<figure class=\"wp-block-image size-large\"><\/figure>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/cereal-brand-surreal-announces-refresh-and-pokes-fun-at-cringe-linkedin-posts\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2022, Kit Gammel and Jac Chetland\u00a0launched\u00a0Surreal, a healthier-for-you, protein-packed cereal. Since the cereal\u2019s inception, Surreal has had an irreverent voice, which is evident in Onward\u2019s initial branding and packaging, advertising, and social media. For instance, they created a\u00a0billboard\u00a0announcing Surreal\u2019s debut in supermarket chain Sainsbury\u2019s, which was really just a chance for the founder to [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10284,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-10283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/10283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10283"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/10283\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/10284"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}