{"id":10350,"date":"2025-11-17T04:48:47","date_gmt":"2025-11-17T09:48:47","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=10350"},"modified":"2025-11-17T04:48:47","modified_gmt":"2025-11-17T09:48:47","slug":"ds-smith-develops-recyclable-bottle-packaging-for-privatbrauerei-hirt","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=10350","title":{"rendered":"DS Smith develops recyclable bottle packaging for Privatbrauerei Hirt\u00a0"},"content":{"rendered":"


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The solution is fully recyclable. Credit: DS Smith <\/figcaption><\/figure>\n<\/p><\/div>\n

DS Smith has created a fibre-based packaging solution for Austria\u2019s Privatbrauerei Hirt to support the brewer\u2019s new online shop and growing e-commerce operations.\u00a0<\/p>\n

The offering is designed to protect 0.5 litre and 0.75 litre glass bottles during storage and transport.\u00a0\u00a0<\/p>\n

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It includes cap and base securing features, shock-absorbing edges and internal tabs, and with no plastic component, is also fully recyclable.\u00a0<\/p>\n

Privatbrauerei Hirt Austria managing director Heimo Schader stated: \u201c<\/strong>Our new packaging combines functionality with design and it can be assembled quickly and efficiently while being versatile for our diverse types of product ranges.\u202f<\/strong>\u00a0<\/p>\n

\u201cWe are excited that our customers can now enjoy our premium and high-quality products when they purchase from our new online shop. The fibre-based packaging also offers ample space for our impactful and recognisable branding, and this ensures an exceptional unboxing experience.\u201d\u00a0<\/p>\n

DS Smith used its circular design metrics tools to assess sustainability performance across carbon footprint, materials reduction, reuse potential, supply-chain efficiency and recyclability.\u00a0\u00a0<\/p>\n

The design fits bottles of different shapes and sizes and reduces the need for additional internal supports.\u00a0<\/p>\n

Privatbrauerei Hirt has been brewing for more than 755 years and produces beers, lemonades, vinegars, spirits and both alcoholic and non-alcoholic beverages.\u00a0<\/p>\n

DS Smith Austria\u202fpackaging managing director Dieter Glawischnig added: \u201cOur mission was to develop a smart, sustainable packaging that meets the high standards expected of premium beverages and uses less materials, while providing a comprehensive and robust product protection in terms of casing.\u00a0\u00a0<\/p>\n

\u201cThis is a crucial factor and key consideration for many of our customers in today\u2019s booming e-commerce landscape.\u201d\u00a0<\/p>\n

DS Smith, acquired<\/a> by International Paper in January 2025, operates in 34 countries and focuses on fibre-based packaging under its \u201cNow and Next\u201d sustainability strategy.\u00a0<\/p>\n

In early November 2025, DS Smith teamed up<\/a> with Fantasy Forts, a Dutch maker of DIY construction play kits for children, to create sustainable packaging and structural designs for its products.\u00a0<\/p>\n

DS Smith\u2019s specialists refined the design\u202fand composition of the kits, focusing on optimising folding mechanisms, die-cutting techniques and the integration of accessories.\u202f\u00a0<\/p>\n

The play and packaging components are produced entirely from recyclable corrugated cardboard, designed to provide durability and scaleability in manufacturing.\u202f\u00a0<\/p>\n

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