{"id":10358,"date":"2025-11-17T08:44:56","date_gmt":"2025-11-17T13:44:56","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=10358"},"modified":"2025-11-17T08:44:56","modified_gmt":"2025-11-17T13:44:56","slug":"mamame-chips-serve-up-a-snackable-look-with-serious-character","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=10358","title":{"rendered":"Mamame Chips Serve Up a Snackable Look with Serious Character"},"content":{"rendered":"<p> <br \/>\n<br \/><\/p>\n<div>\n<p>Mamame\u2019s packaging, designed by <a href=\"https:\/\/www.behance.net\/iamstevenroberts\" target=\"_blank\" rel=\"noreferrer noopener\">Steven Roberts<\/a>, focuses fully on character-driven storytelling, using chunky, hand-drawn illustrations that match each flavor\u2019s energy. The typography is thick, blocky, and slightly uneven, giving the bags an approachable, almost hand-stamped quality.<\/p>\n<p>The palette shifts dramatically per flavor, but the structure stays tight, making the line easy to spot and even easier to remember. There\u2019s a childlike joy to the design, but it\u2019s not enough to keep this packaging system from feeling fully trustworthy and authentic.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/mamame-chips-serve-up-a-snackable-look-with-serious-character\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mamame\u2019s packaging, designed by Steven Roberts, focuses fully on character-driven storytelling, using chunky, hand-drawn illustrations that match each flavor\u2019s energy. The typography is thick, blocky, and slightly uneven, giving the bags an approachable, almost hand-stamped quality. The palette shifts dramatically per flavor, but the structure stays tight, making the line easy to spot and even [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-10358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/10358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10358"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/10358\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/10359"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}