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Mondel\u0113z International’s Ritz brand is gearing up for a return to the Big Game in 2026. This year, the brand is introducing\u202fits first-ever\u202flimited-edition\u202ffootball-shaped cracker. Consumers can find the new limited-edition crackers on store shelves beginning on Monday, December 1.<\/p>\n
Additionally, Ritz announced that it will be returning for the second year in a row with a 30-second Big Game commercial, airing during the third quarter. This will mark the third consecutive year that a Mondel\u0113z International snack brand will make an ad-break appearance.<\/p>\n
Ritz made its first run at the Big Game in February 2025, debuting a spot that introduced the Ritz Salty Club. The ad celebrated the cracker’s signature salty bite set against the backdrop of the Salt Flats in Utah. This year, the brand is turning up the flavor and buzz with a refreshed creative direction, it says.<\/p>\n
\u201cFor over 90 years, the Ritz Brand has brought connection to family tables,\u201d says Steven Saenen, category president, savory snacking. \u201cAlthough we\u2019re immensely proud of this legacy, we\u2019re equally committed to delivering on cultural impact and relevancy for this iconic brand. Returning to one of the world\u2019s biggest advertising stages allows us to make a bold statement about what\u2019s next. We introduced the world to the Ritz Salty Club in 2025 and, in 2026, our salty Big Game commercial will set the play for more game-changing things to come from the Ritz Brand.\u201d \u00a0<\/p>\n
Mondel\u0113z International is on the current Snack Food & Wholesale Bakery \u201cTop 50 Snack & Bakery Companies\u201d list. Click here to view the current \u201cTop 50\u201d rankings.\u00a0<\/p>\n<\/div>\n