{"id":10452,"date":"2025-11-21T09:18:58","date_gmt":"2025-11-21T14:18:58","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=10452"},"modified":"2025-11-21T09:18:58","modified_gmt":"2025-11-21T14:18:58","slug":"the-devil-is-in-the-details-with-vicarels-design-for-this-texas-gin","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=10452","title":{"rendered":"The Devil Is in the Details With Vicarel\u2019s Design for This Texas Gin"},"content":{"rendered":"<p> <br \/>\n<br \/><\/p>\n<div>\n<p>Texas might not be the first place you think of when it comes to gin, but the Lone Star State is home to Devil\u2019s Grin. Using 14 botanicals from every continent except Antarctica, Devil\u2019s Grin set out to win over skeptical gin lovers more accustomed to imbibing on London Dry.<\/p>\n<p>Enlisting the talented folks at\u00a0<a target=\"_blank\" href=\"https:\/\/www.vicarelstudios.com\/\" rel=\"noreferrer noopener\">Vicarel Studios<\/a>\u00a0for the branding and packaging design, the studio crafted an identity for Devil\u2019s Grin that bucks convention in an attractive way while telling the story of this distinctive gin on pack.<\/p>\n<p>\u201cFor the original brand and packaging brief, we dug into the category and discovered that gin has become lazy and outdated. With more or less the same juniper-forward recipe dominating the big producers since gin\u2019s invention, the drinking experience is predictable and boring,\u201d says Jamie Reedy, the creative director who supported the naming and position of Devil\u2019s Grin.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/the-devil-is-in-the-details-with-vicarels-design-for-this-texas-gin\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Texas might not be the first place you think of when it comes to gin, but the Lone Star State is home to Devil\u2019s Grin. Using 14 botanicals from every continent except Antarctica, Devil\u2019s Grin set out to win over skeptical gin lovers more accustomed to imbibing on London Dry. Enlisting the talented folks at\u00a0Vicarel [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-10452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/10452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10452"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/10452\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/10453"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}