{"id":10470,"date":"2025-11-23T22:43:00","date_gmt":"2025-11-24T03:43:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=10470"},"modified":"2025-11-23T22:43:00","modified_gmt":"2025-11-24T03:43:00","slug":"sols-redesign-lets-the-sunshine-in","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=10470","title":{"rendered":"Sol\u2019s Redesign Let\u2019s the Sunshine In"},"content":{"rendered":"<p> <br \/>\n<br \/><\/p>\n<div>\n<p><a href=\"https:\/\/www.lovecreative.com\" target=\"_blank\" rel=\"noreferrer noopener\">LOVE<\/a>\u2019s refresh for Sol keeps the brand\u2019s sun-soaked attitude intact while just sharpening every visual cue. The wordmark has a new draw with punchier proportions, allowing the red-and-gold palette to work harder across cans, bottles, and multipacks. <\/p>\n<p>Radiating linework around the sun icon delivers instant shelf pickup, and the metallic finishes on cans amplify the light-play central to the brand\u2019s identity. The new design system feels tightly engineered for consistency, impact, and high-energy merchandising across formats. It\u2019s a redesign done right, keeping the core of the brand alive while pushing it forward to modernize without losing its soul.<\/p>\n<p>Steve Pearce, managing director at LOVE, shares more about the design process below.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/sols-redesign-lets-the-sunshine-in\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LOVE\u2019s refresh for Sol keeps the brand\u2019s sun-soaked attitude intact while just sharpening every visual cue. The wordmark has a new draw with punchier proportions, allowing the red-and-gold palette to work harder across cans, bottles, and multipacks. Radiating linework around the sun icon delivers instant shelf pickup, and the metallic finishes on cans amplify the [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-10470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/10470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10470"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/10470\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/4294"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}