{"id":10493,"date":"2025-11-25T01:01:00","date_gmt":"2025-11-25T06:01:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=10493"},"modified":"2025-11-25T01:01:00","modified_gmt":"2025-11-25T06:01:00","slug":"wedge-brings-dental-dopamine-to-cocolab-rebrand","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=10493","title":{"rendered":"Wedge Brings \u2018Dental Dopamine\u2019 to Cocolab Rebrand"},"content":{"rendered":"<p> <br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/thedieline.com\/wp-content\/uploads\/2025\/11\/12-WEDGE_Cocolab_FAMILY-STILL_1-1-scaled.png\" \/><\/p>\n<div>\n<p>When you name your brand Cocofloss and you are in the business of producing dental floss, you do paint yourself into a corner as the \u201cfloss guy.\u201d So it stands to reason that if you want to expand your horizons and offer other products, you\u2019ll probably have to change your name and rebrand.<\/p>\n<p>And that\u2019s just what Cocofloss had to do. And now you can call them\u00a0<a target=\"_blank\" href=\"https:\/\/cocolab.com\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaignid=1348980632&amp;noatn&amp;gad_source=1&amp;gad_campaignid=1348980632&amp;gbraid=0AAAAADk0VpaqtjhGKn5Y3p9cKq68TpnGA&amp;gclid=CjwKCAiAuIDJBhBoEiwAxhgyFqcibY0hjzoNFC7d4_dIwh_qGyvnhU2TNd82tPn91CPk9becTbZmAhoCbK4QAvD_BwE\" rel=\"noreferrer noopener\">Cocolab<\/a>.<\/p>\n<p>To evolve the brand and expand their product range\u2014while trying to score a beauty-focused retail aesthetic\u2014Cocolab enlisted\u00a0<a target=\"_blank\" href=\"https:\/\/www.wedge.work\/\" rel=\"noreferrer noopener\">Wedge<\/a>\u00a0to help them reimagine what was possible.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/wedge-brings-dental-dopamine-to-cocolab-rebrand\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you name your brand Cocofloss and you are in the business of producing dental floss, you do paint yourself into a corner as the \u201cfloss guy.\u201d So it stands to reason that if you want to expand your horizons and offer other products, you\u2019ll probably have to change your name and rebrand. And that\u2019s [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-10493","post","type-post","status-publish","format-standard","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/10493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10493"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/10493\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}