{"id":10559,"date":"2025-12-01T09:11:28","date_gmt":"2025-12-01T14:11:28","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=10559"},"modified":"2025-12-01T09:11:28","modified_gmt":"2025-12-01T14:11:28","slug":"how-shimis-baby-bottle-got-a-grown-up-rebrand-and-ditched-the-teddy-bears","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=10559","title":{"rendered":"How Shimi\u2019s Baby Bottle Got a Grown-Up Rebrand and Ditched the Teddy Bears"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>If there was ever a category that demanded a glow-up, it\u2019s baby care.<\/p>\n<p>Frankly, it\u2019s a segment of the CPG world that\u2019s woefully stuck in the past. On one end, you\u2019ve got pastel teddy bears and soft blues straight out of a 1985 nursery catalog; on the other, you\u2019ll see clinical, medicinal brands that look like they belong in a hospital supply closet. Ultimately, modern parents are left searching for products that reflect how they live, nor do they desire to sacrifice style for function.\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><\/figure>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/how-shimis-baby-bottle-got-a-grown-up-rebrand-and-ditched-the-teddy-bears\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If there was ever a category that demanded a glow-up, it\u2019s baby care. Frankly, it\u2019s a segment of the CPG world that\u2019s woefully stuck in the past. On one end, you\u2019ve got pastel teddy bears and soft blues straight out of a 1985 nursery catalog; on the other, you\u2019ll see clinical, medicinal brands that look [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-10559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/10559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10559"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/10559\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/10560"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}