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Constantia Flexibles<\/a>, the world\u2019s third-largest producer of flexible packaging, has collaborated with its digital partner, Smartflex, and HP<\/a> to supply Mondel\u0113z with a standout seasonal campaign for Spanish heritage holiday brand, Suchard. Leveraging the HP Indigo 25K digital press, 6.8 million uniquely numbered Suchard chocolate bars were produced, transforming the packaging into a personalized consumer experience.<\/p>\n Brought to life through HP\u2019s Brands Innovation Platform and Garage Program, the campaign launched in Spain reimagined the seasonal staple, Suchard turr\u00f3n, as a personalized, uniquely numbered collectible in the lead-up to Christmas. Powered by the HP Indigo<\/a> 25K and HP SmartStream Designer, 6.8 million personalized packages with precise color consistency and seamless variable data controls were produced with short-run flexibility, finalizing in just six months, with many selling out in stores shortly after launch due to high demand.\u00a0<\/p>\n The HP Indigo 25K combines high-speed digital production with wide substrate compatibility and color control precision. Its ability to deliver personalized, high-quality flexible packaging at scale made it the ideal choice for managing millions of unique packs without compromising turnaround times or visual consistency.\u00a0<\/p>\n With the campaign tagline \u201cEsta Navidad cada tableta es \u00fanica\u201d (\u201cThis Christmas every tablet is unique\u201d), Mondel\u0113z Spain created a packaging-first activation that drove emotional engagement and retail visibility during the most competitive period of the year.\u00a0<\/p>\n \u201cThis campaign\u202fwouldn\u2019t\u202fhave been possible without HP\u2019s innovation and support. Together, we turned a packaging idea into a nationwide experience,” said Olaya Gonz\u00e1lez, Brand Manager Chocolate seasonal Spain.\u202f\u00a0<\/p>\n This activation marks a significant milestone in the European FMCG space as the first personalization campaign of this kind and scale in Spain\u2019s confectionery market. It also reinforces the operational and commercial strengths of digital printing, allowing Mondel\u0113z<\/a> Spain to personalize at scale while reducing waste, limiting overproduction and enabling supply chain agility that can flex with seasonal demand.\u00a0<\/p>\n \u201cThis project exemplifies how HP Indigo enables brands and converters to move beyond conventional packaging and craft immersive consumer experiences that elevate marketing impact,\u201d said Abel Sanchez, Head of Brands and Sustainability<\/a> Innovation, HP. \u201cConstantia Flexibles and Smartflex combined precision with creativity, and together we\u2019ve demonstrated the power of digital print to deliver both emotional connection and commercial results.\u201d\u00a0<\/p>\n Constantia Flexibles has helped Mondel\u0113z Spain elevate Suchard from a holiday favorite to a shared national moment on the shelf, at home and across digital channels. With HP Indigo at the heart of its production model, Constantia Flexibles continues to help global brands harness the power of packaging as a platform for creativity, connection and commercial growth.\u00a0<\/p>\n<\/div>\n