{"id":10571,"date":"2025-12-01T17:18:43","date_gmt":"2025-12-01T22:18:43","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=10571"},"modified":"2025-12-01T17:18:43","modified_gmt":"2025-12-01T22:18:43","slug":"its-ok-to-like-the-2034-utah-olympics-logo","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=10571","title":{"rendered":"It\u2019s OK To Like the 2034 Utah Olympics Logo"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>I was genuinely hoping I could make it through the rest of the year without having to stare down a \u201ccontroversial\u201d logo or redesign for a restaurant chain no one actually cares about. Unfortunately, while the team was enjoying our Thanksgiving break and taking a much-needed vacation from Instagram, LinkedIn, and Bluesky\u2014essentially, anywhere someone\u00a0might have a design opinion\u2122\u00a0\u2014the 2034 Utah Olympic and Paralympic logo dropped.<\/p>\n<p>Yes, unveiled last week when I was setting my OOO on Monday,\u00a0the 2034 Organizing Committee revealed the logo for the winter games. Developed by a team led by Salt Lake City designer Molly Mazzolini (of\u00a0<a target=\"_blank\" href=\"https:\/\/infinitescale.com\/\" rel=\"noreferrer noopener\">Elevate Creative<\/a>), the wordmark\u2019s letterforms are said to be inspired not only by the landscape of Utah but also by athletic bodies in motion, all things that make sense for an Olympic logo.<\/p>\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><\/figure>\n<\/figure>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/its-ok-to-like-the-2034-utah-olympics-logo\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was genuinely hoping I could make it through the rest of the year without having to stare down a \u201ccontroversial\u201d logo or redesign for a restaurant chain no one actually cares about. Unfortunately, while the team was enjoying our Thanksgiving break and taking a much-needed vacation from Instagram, LinkedIn, and Bluesky\u2014essentially, anywhere someone\u00a0might have [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-10571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/10571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10571"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/10571\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/10572"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}