{"id":10579,"date":"2025-12-02T01:36:00","date_gmt":"2025-12-02T06:36:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=10579"},"modified":"2025-12-02T01:36:00","modified_gmt":"2025-12-02T06:36:00","slug":"pack-of-the-month-gelo-celos-branding-offers-a-lesson-in-joymaxxing","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=10579","title":{"rendered":"Pack of the Month: Gelo Celo\u2019s Branding Offers a Lesson in Joymaxxing"},"content":{"rendered":"<p> <br \/>\n<br \/><\/p>\n<div>\n<p>It is in ice cream\u2019s nature to be something joyful; ergo, the packaging needs to be just as joy-inducing.\u00a0<\/p>\n<p>And for the most part, when you stare into the frozen abyss of the ice cream cooler, that\u2019s just what you get\u2014unless you\u2019re Talenti, because they made gelato look virtually tasteless\u00a0<em>while\u00a0<\/em>showing off the goods in a plastic tub (incidentally, these are great for leftovers).\u00a0<\/p>\n<p>Fret not, though. Our November 2025 Pack of the Month, Gelo Celo, stuck the landing. Armed with its dynamic, ever-changing wordmark and a delightful color palette, the\u00a0<a target=\"_blank\" href=\"https:\/\/www.boorepublic.com\/\" rel=\"noreferrer noopener\">Boo Republic<\/a>-designed brand brings an effervescent charm to every touchpoint in the identity.\u00a0<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/pack-of-the-month-gelo-celos-branding-offers-a-lesson-in-joymaxxing\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is in ice cream\u2019s nature to be something joyful; ergo, the packaging needs to be just as joy-inducing.\u00a0 And for the most part, when you stare into the frozen abyss of the ice cream cooler, that\u2019s just what you get\u2014unless you\u2019re Talenti, because they made gelato look virtually tasteless\u00a0while\u00a0showing off the goods in a [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-10579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/10579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10579"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/10579\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/10580"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}