{"id":10585,"date":"2025-12-02T03:28:07","date_gmt":"2025-12-02T08:28:07","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=10585"},"modified":"2025-12-02T03:28:07","modified_gmt":"2025-12-02T08:28:07","slug":"tetra-pak-restructures-executive-leadership-team","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=10585","title":{"rendered":"Tetra Pak restructures executive leadership team\u00a0"},"content":{"rendered":"


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Tetra Pak, headquartered in Pully, Switzerland, delivers end-to-end food and beverage processing and packaging solutions. Credit: ricochet64 \/ Shutterstock.com <\/figcaption><\/figure>\n<\/p><\/div>\n

Food packaging company Tetra Pak has restructured its executive leadership team, naming five new executive vice-presidents. \u00a0<\/p>\n

The changes came into force on 1 December 2025, with all new appointees reporting directly to president and CEO Adolfo Orive.\u00a0\u00a0<\/p>\n

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Marco Dorna has been promoted to executive vice-president for market pperations.\u00a0\u00a0<\/p>\n

He joined Tetra Pak in 2004 and has since worked in a series of commercial and leadership roles.\u00a0\u00a0<\/p>\n

His previous posts include key account director for the Arabia area, Brazil and South Africa, and managing director for Central America and Caribbean.\u00a0\u00a0<\/p>\n

In 2022, he became managing director for Brazil.\u00a0<\/p>\n

Tatiana Liceti has moved into the role of executive vice-president for packaging solutions, after serving as executive vice-president for market operations since 2021.\u00a0\u00a0<\/p>\n

She has been with the company since 1998, having held the posts of managing director for Mexico, managing director for Andina, managing director for Peru and vice-president for the Americas.\u00a0<\/p>\n

Roberto Franchitti has been appointed executive vice-president for processing solutions and equipment.\u00a0\u00a0<\/p>\n

He had been executive vice-president for services since 2021.\u00a0\u00a0<\/p>\n

Since joining Tetra Pak in 2007, he has been cluster leader of services for South Europe, vice-president for the carton value and economy platform, and executive vice-president for services and quality.\u00a0<\/p>\n

Ola Elmqvist takes over as executive vice-president for services, following his spell as executive vice-president for packaging solutions from 2021.\u00a0\u00a0<\/p>\n

Elmqvist, who began his career at Tetra Pak in 1990, has been cluster leader of services for Europe and Central Asia, vice-president for business unit liquid food, vice-president for supply chain operations in Greater China, managing director of Tetra Pak Southeastern Europe and executive vice-president for processing solutions and equipment.\u00a0<\/p>\n

Martin Scott has been named executive vice-president for sustainability and communications.\u00a0\u00a0<\/p>\n

He has been executive vice-president for communications from 2024.\u00a0\u00a0<\/p>\n

Scott joined Tetra Pak in 2018 and has been vice-president for internal communications and vice-president external and internal communications.\u00a0<\/p>\n

In November 2025, Tetra Pak and supermarket chain Mega Image began an eight-month pilot<\/a> in the Romanian cities of Bucharest and Bra\u0219ov to collect used beverage and dairy cartons through reverse vending machines.\u202f\u00a0<\/p>\n

The companies are working alongside partners Maspex, Tomra and Brai Cata for the initiative.\u202f\u00a0<\/p>\n

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