{"id":10591,"date":"2025-12-02T08:46:41","date_gmt":"2025-12-02T13:46:41","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=10591"},"modified":"2025-12-02T08:46:41","modified_gmt":"2025-12-02T13:46:41","slug":"zaytas-redesign-packs-a-crunch-into-new-look","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=10591","title":{"rendered":"Zaytas Redesign Packs a Crunch into New Look"},"content":{"rendered":"<p> <br \/>\n<br \/><\/p>\n<div>\n<p>Zaya\u2019s redesign for its snack brand, Zaytas, leans into a crisp, typographic system. <\/p>\n<p><a href=\"https:\/\/meltdesign.com.br\/en\" target=\"_blank\" rel=\"noreferrer noopener\">MELT Design<\/a> swaps the old clinical blue-and-white look for a lineup that feels pulled from vintage pantry staples and early print ephemera with big letterforms, confident spacing, and a palette that channels grocery-aisle optimism. The brand identity reads more like a playful food magazine than a typical better-for-you snack.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/zaytas-redesign-packs-a-crunch-into-new-look\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zaya\u2019s redesign for its snack brand, Zaytas, leans into a crisp, typographic system. MELT Design swaps the old clinical blue-and-white look for a lineup that feels pulled from vintage pantry staples and early print ephemera with big letterforms, confident spacing, and a palette that channels grocery-aisle optimism. The brand identity reads more like a playful [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-10591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/10591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10591"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/10591\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/10592"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}