{"id":10615,"date":"2025-12-03T08:25:47","date_gmt":"2025-12-03T13:25:47","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=10615"},"modified":"2025-12-03T08:25:47","modified_gmt":"2025-12-03T13:25:47","slug":"ruba-sets-the-new-standard-in-reusable-skincare","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=10615","title":{"rendered":"RUBA Sets the New Standard in Reusable Skincare"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>RUBA\u2019s packaging leans into a terracotta palette and sculptural forms. <a href=\"https:\/\/www.behance.net\/dorgam1991\" target=\"_blank\" rel=\"noreferrer noopener\">Mohammed Dorgam<\/a> builds the identity around carved, sun-burst emblems and blocky serif typography, then anchors it all in bottle shapes echoing clay vessels and architectural columns. Sidestepping the category\u2019s usual glossy plastics and botanical clich\u00e9s, RUBA highlights personal care by tapping into visual cues from ceramics, ancient markets, and hand-stamped goods.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<figure class=\"wp-block-image size-large\"><\/figure>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/ruba-sets-the-new-standard-in-reusable-skincare\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>RUBA\u2019s packaging leans into a terracotta palette and sculptural forms. Mohammed Dorgam builds the identity around carved, sun-burst emblems and blocky serif typography, then anchors it all in bottle shapes echoing clay vessels and architectural columns. Sidestepping the category\u2019s usual glossy plastics and botanical clich\u00e9s, RUBA highlights personal care by tapping into visual cues from [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-10615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/10615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10615"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/10615\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/10616"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}