{"id":10678,"date":"2025-12-07T22:00:00","date_gmt":"2025-12-08T03:00:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=10678"},"modified":"2025-12-07T22:00:00","modified_gmt":"2025-12-08T03:00:00","slug":"shelf-life-090-the-upside-down-of-franchise-fatigue","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=10678","title":{"rendered":"Shelf Life 090: The Upside Down of Franchise Fatigue"},"content":{"rendered":"<p> <br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/shelf-life-090-the-upside-down-of-franchise-fatigue\/\" title=\"Shelf Life 090: The Upside Down of Franchise Fatigue\" rel=\"nofollow\"><\/a><\/p>\n<p>Franchises cannot scale endlessly. IP should be treated with a scarcity mindset; the more sparingly they&#8217;re used, the more valuable they become.<\/p>\n<p>The post <a href=\"https:\/\/thedieline.com\/shelf-life-090-the-upside-down-of-franchise-fatigue\/\">Shelf Life 090: The Upside Down of Franchise Fatigue<\/a> appeared first on <a href=\"https:\/\/thedieline.com\">DIELINE<\/a>.<\/p>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/shelf-life-090-the-upside-down-of-franchise-fatigue\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Franchises cannot scale endlessly. IP should be treated with a scarcity mindset; the more sparingly they&#8217;re used, the more valuable they become. The post Shelf Life 090: The Upside Down of Franchise Fatigue appeared first on DIELINE. Source link<\/p>\n","protected":false},"author":5,"featured_media":10679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-10678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/10678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10678"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/10678\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/10679"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}