{"id":1069,"date":"2024-07-23T09:59:18","date_gmt":"2024-07-23T13:59:18","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=1069"},"modified":"2024-07-23T09:59:18","modified_gmt":"2024-07-23T13:59:18","slug":"blind-and-low-vision-children-helped-mattel-design-a-blind-barbie-with-ultra-accessible-packaging","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=1069","title":{"rendered":"Blind and Low-Vision Children Helped Mattel Design a Blind Barbie with Ultra-Accessible Packaging"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>While Mattel has spent plenty of time working on the inclusivity of its products, it feels like a big focus of its work this year\u2014 maybe even more specifically this summer. Last month, we reported on their\u00a0<a target=\"_blank\" href=\"https:\/\/thedieline.com\/80-of-mattels-games-will-be-colorblind-accessible-by-the-end-of-the-year\/\" rel=\"noreferrer noopener\">announcement<\/a>\u00a0that 80% of their games will be colorblind accessible by the end of this year, and today, they\u2019re launching a blind Barbie for their Fashionistas line in partnership with the American Foundation for the Blind.<\/p>\n<p>According to a statement, AFB helped Mattel \u201censure every detail of the Barbie\u2014from face sculpt, fashion, accessories, packaging experience, to e-commerce communication\u2014accurately depicts someone with blindness and helps add representation for the blind community.\u201d The final product also came from direct interaction with and feedback from blind and low-vision children. Blind Barbie\u2019s clothes were designed with satiny fabric and intriguing textures to add a tactile layer of fun to the experience, while brightly colored hooks and elastic make them easy to take off. Her gaze is also \u201cslightly up and out to accurately reflect the sometimes-distinct eye gaze of a blind individual,\u201d the press release said.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/blind-and-low-vision-children-helped-mattel-design-a-blind-barbie-with-ultra-accessible-packaging\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While Mattel has spent plenty of time working on the inclusivity of its products, it feels like a big focus of its work this year\u2014 maybe even more specifically this summer. Last month, we reported on their\u00a0announcement\u00a0that 80% of their games will be colorblind accessible by the end of this year, and today, they\u2019re launching [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1070,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-1069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/1069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1069"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/1069\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/1070"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}