{"id":10712,"date":"2025-12-09T08:48:05","date_gmt":"2025-12-09T13:48:05","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=10712"},"modified":"2025-12-09T08:48:05","modified_gmt":"2025-12-09T13:48:05","slug":"forget-matcha-lattes-yoshi-is-a-premium-matcha-spirit","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=10712","title":{"rendered":"Forget Matcha Lattes, Yoshi is a Premium Matcha Spirit"},"content":{"rendered":"<p> <br \/>\n<br \/><\/p>\n<div>\n<p>Yoshi\u2019s packaging leans into an irreverent visual language that feels pulled from early streetwear graphics and 2000s import snack culture rather than the usual craft-liqueur cues. <\/p>\n<p><a href=\"https:\/\/www.sainturbain.com\" target=\"_blank\" rel=\"noreferrer noopener\">Saint Urbain<\/a> builds the whole system around chunky, off-kilter letterforms that read like they were piped onto the label with icing, matcha-flavored, of course. When paired with ultra-minimal layouts and a bottle that allows the unmistakable green to shine through, it\u2019s a smart detour from the category\u2019s premium-heavy playbook, trading ornate detailing for something closer to a zine cover.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/forget-matcha-lattes-yoshi-is-a-premium-matcha-spirit\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yoshi\u2019s packaging leans into an irreverent visual language that feels pulled from early streetwear graphics and 2000s import snack culture rather than the usual craft-liqueur cues. Saint Urbain builds the whole system around chunky, off-kilter letterforms that read like they were piped onto the label with icing, matcha-flavored, of course. When paired with ultra-minimal layouts [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-10712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/10712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10712"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/10712\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/10713"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}