{"id":10727,"date":"2025-12-10T04:58:00","date_gmt":"2025-12-10T09:58:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=10727"},"modified":"2025-12-10T04:58:00","modified_gmt":"2025-12-10T09:58:00","slug":"snasks-5man-refresh-is-artful-utilitarian-and-charismatic","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=10727","title":{"rendered":"Snask\u2019s 5MAN Refresh Is Artful, Utilitarian, and Charismatic"},"content":{"rendered":"


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You can\u2019t fault the Swedes for going with mostly old-world and rustic-style beer labels. There\u2019s a lot of great Scandinavian history and heritage to tap into, and it quickly communicates the provenance of the beer and a way to display pride in its origins. The downside, however, is that with so many breweries leaning on it and so much competition, it can lead to a brand blending in rather than standing out.<\/p>\n

So it\u2019s refreshing to see\u00a05MAN<\/a>, a brewery located in Bryggeri, take a very different approach with its brand refresh. The Swedish beer maker was founded in 2019 by a group of friends, and recently enlisted creative agency\u00a0Snask<\/a>\u00a0to design packaging, though the project would turn into a complete brand refresh. Previously, the 5MAN brand was less of a priority on the labels, and each brew had a wholly different design that wasn\u2019t tied to the brewery; all of the brewery\u2019s offerings seemed to exist within their own universe.<\/p>\n

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