{"id":1076,"date":"2024-07-23T23:21:00","date_gmt":"2024-07-24T03:21:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=1076"},"modified":"2024-07-23T23:21:00","modified_gmt":"2024-07-24T03:21:00","slug":"landor-throws-a-tupperware-party-with-a-brand-refresh","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=1076","title":{"rendered":"Landor Throws a Tupperware Party (With a Brand Refresh)"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Sometimes, brands are so successful that their names become synonymous with their category\u2014just like when you think of internet searches and blowing your nose, you immediately think of Google and Kleenex, respectively.<\/p>\n<p>The 1946-founded kitchen\u00a0goods brand Tupperware also became a\u00a0genericized\u00a0trademark, and the word \u201cTupperware\u201d has come to refer to all reusable, sealed containers. Growing up, my mom had a mountain of food storage options in the kitchen, but she called all of them, regardless of brand, \u201ctuppers.\u201d<\/p>\n<figure class=\"wp-block-image alignwide size-large\"><\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/landor-throws-a-tupperware-party-with-a-brand-refresh\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sometimes, brands are so successful that their names become synonymous with their category\u2014just like when you think of internet searches and blowing your nose, you immediately think of Google and Kleenex, respectively. The 1946-founded kitchen\u00a0goods brand Tupperware also became a\u00a0genericized\u00a0trademark, and the word \u201cTupperware\u201d has come to refer to all reusable, sealed containers. Growing up, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-1076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/1076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1076"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/1076\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/1077"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}