{"id":10773,"date":"2025-12-12T03:42:01","date_gmt":"2025-12-12T08:42:01","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=10773"},"modified":"2025-12-12T03:42:01","modified_gmt":"2025-12-12T08:42:01","slug":"stora-enso-and-partners-develop-flocked-variant-of-papira-wood-foam","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=10773","title":{"rendered":"Stora Enso and partners develop flocked variant of Papira wood foam\u00a0"},"content":{"rendered":"


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The surface can be tailored in terms of colour, gloss level, patterns and texture. Credit: Stora Enso <\/figcaption><\/figure>\n<\/p><\/div>\n

Finnish pulp and packaging group Stora Enso has partnered Krekelberg Flock Products and Flocktechniek \u2013 C&B Innovations to create a flocked version of its plastic-free wood foam, Papira.\u00a0<\/p>\n

It turns the material into a three-dimensional substrate with a velvet-like surface.\u00a0<\/p>\n

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The project centres on Papira, Stora Enso\u2019s lightweight, cellulose-based foam intended as an alternative to traditional plastic foams in protective packaging.\u00a0\u00a0<\/p>\n

Krekelberg supplied a cellulose-based flock fibre, while Flocktechniek \u2013 C&B Innovations handled the flocking step using electrostatic technology to apply the fibres evenly and achieve a uniform tactile finish.\u00a0\u00a0<\/p>\n

The surface can be tailored in terms of colour, gloss level, patterns and texture.\u00a0<\/p>\n

Krekelberg\u2019s flock fibres are based on eucalyptus and designed for use on paper and board.\u00a0\u00a0<\/p>\n

They are biodegradable and produced with water-based adhesives, Oeko-Tex certified pigments and Forest Stewardship Council-certified fibres.\u00a0\u00a0<\/p>\n

Flocktechniek \u2013 C&B Innovations provided the machinery and process know-how needed to deliver a consistent finish on the cellulose foam substrate.\u00a0<\/p>\n

The development illustrates how renewable raw materials, combined with cooperation between different sectors, can contribute to protective packaging solutions with lower carbon impact and features aligned with circular design principles.\u00a0<\/p>\n

Stora Enso business development director Juulia Kuhlman stated: \u201cSustainable materials shouldn\u2019t limit creativity \u2013 they should expand it. This collaboration shows how Papira\u2019s renewable fibre structure can be enhanced for completely new surface expressions, demonstrating what\u2019s possible when material innovation and design meet.\u201d\u00a0<\/p>\n

Stora Enso will introduce<\/a> a new financial reporting model and revised financial targets from 1 January 2026, to support its focus on renewable materials and packaging.\u00a0<\/p>\n

The restructuring of its reporting line follows the company\u2019s decision to separate its Swedish forest holdings into a listed public entity and to launch a review of its Central European sawmilling and building solutions activities.\u202f\u00a0<\/p>\n

Stora Enso will\u202f<\/em>incorporate a new four-segment reporting model: consumer packaging, integrated packaging, biomaterials and other.\u202f\u00a0<\/p>\n

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