{"id":10813,"date":"2025-12-16T03:57:48","date_gmt":"2025-12-16T08:57:48","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=10813"},"modified":"2025-12-16T03:57:48","modified_gmt":"2025-12-16T08:57:48","slug":"snacking-company-pladis-goes-green-in-us-with-coveris-paper-bags","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=10813","title":{"rendered":"Snacking company\u00a0pladis\u00a0goes green\u00a0in US\u00a0with\u00a0Coveris\u00a0paper bags\u00a0\u00a0"},"content":{"rendered":"


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The design aims to overcome common technical issues linked to paper packaging. Credit: Coveris <\/figcaption><\/figure>\n<\/p><\/div>\n

Coveris\u00a0is offering\u00a0fully recyclable, paper-based packaging\u00a0for\u00a0US confectionery products\u00a0of\u00a0UK-based\u00a0snacking\u00a0giant pladis\u00a0Global.<\/p>\n

Coveris has developed pre-made paper block bottom bags that will serve as secondary packaging for\u00a0pladis\u2019 confectionery brands in the US.\u00a0<\/p>\n

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The\u00a0new\u00a0offering\u00a0replaces\u00a0the\u00a0McVitie\u2019s\u202fbiscuits\u00a0and\u00a0Godiva\u202fchocolate\u00a0brands owner\u2019s\u00a0non-recyclable oriented polypropylene\/paper composite bags.<\/p>\n

The\u00a0new\u00a0paper-based bags have been designed in line with CEFLEX circular design guidelines so that they can be collected,\u00a0sorted\u00a0and recycled through established paper recycling streams.\u00a0\u00a0<\/p>\n

The structure is also aligned with EU regulatory requirements, including the Packaging and Packaging Waste Regulation, with a focus on reducing waste and pollution.\u00a0<\/p>\n

The bags meet\u00a0the\u00a0Flipz\u00a0pretzels maker\u2019s\u00a0operational requirements by balancing machine performance, material strength and print quality.\u00a0\u00a0<\/p>\n

Coveris global account manager with responsibility for\u00a0pladis\u00a0Group,\u00a0Noah Hilt,\u00a0stated:\u00a0\u201cBy combining our expertise in flexible paper technology, printing and converting, we have created a packaging solution that meets the highest visual and functional standards while fully aligning with circular economy principles \u2013 with the next generation already on the horizon.\u201d\u00a0<\/p>\n

The design aims to overcome common technical issues linked to paper packaging, such as cracking and fibre break in side gusset areas, which can\u00a0impact\u00a0visual consistency.\u00a0<\/p>\n

The rollout in the US followed joint technical trials and process validation.\u00a0\u00a0<\/p>\n

The revised structure is intended to limit fibre break, helping to protect printed artwork during transport and handling.\u00a0\u00a0<\/p>\n

The bags are designed to remain upright on shelves through increased stiffness and dimensional stability, while a heat-sealable top fold allows for secure sealing and compatibility with\u00a0pladis\u2019 existing packing lines.\u00a0<\/p>\n

A pladis\u00a0North America spokesperson\u00a0added:\u00a0\u201cWe have been searching for a recyclable paper pre-made bag that meets our performance and quality expectations.\u00a0Coveris\u2019 pre-made block bottom bag impressed us with its combination of sustainability, visual appeal, and technical reliability. It allowed us a seamless change process and provides the look and quality our brands require.\u201d\u00a0<\/p>\n

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