{"id":10856,"date":"2025-12-18T09:00:21","date_gmt":"2025-12-18T14:00:21","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=10856"},"modified":"2025-12-18T09:00:21","modified_gmt":"2025-12-18T14:00:21","slug":"pucko-gives-chocolate-milk-a-new-look-you-cant-cry-over","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=10856","title":{"rendered":"Pucko Gives Chocolate Milk a New Look You Can\u2019t Cry Over"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><a href=\"https:\/\/iwagency.com\" target=\"_blank\" rel=\"noreferrer noopener\">IW Agency<\/a> strips Pucko back to its most recognizable assets and turns them up a bit. In the new design, the chunky, slanted wordmark sits inside a flat orange circle, instantly legible at arm\u2019s length. Orange floods everything, creating a single-color system, refreshing for a dairy-based beverage. Compared to milk brands chasing softness or nostalgia, Pucko does the opposite.\u00a0<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><\/figure>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"548965\" src=\"https:\/\/thedieline.com\/wp-content\/uploads\/2025\/12\/SnapInsta.to_515015693_18511404880046949_2928117811748243103_n-819x1024.jpg\" alt=\"\" class=\"wp-image-548965\" srcset=\"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/12\/SnapInsta.to_515015693_18511404880046949_2928117811748243103_n.jpg?resize=819%2C1024&amp;quality=70&amp;ssl=1 819w, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/12\/SnapInsta.to_515015693_18511404880046949_2928117811748243103_n.jpg?resize=240%2C300&amp;quality=70&amp;ssl=1 240w, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/12\/SnapInsta.to_515015693_18511404880046949_2928117811748243103_n.jpg?resize=768%2C960&amp;quality=70&amp;ssl=1 768w, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/12\/SnapInsta.to_515015693_18511404880046949_2928117811748243103_n.jpg?resize=600%2C750&amp;quality=70&amp;ssl=1 600w, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/12\/SnapInsta.to_515015693_18511404880046949_2928117811748243103_n.jpg?w=1080&amp;quality=70&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\"\/><\/figure>\n<\/figure>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/pucko-gives-chocolate-milk-a-new-look-you-cant-cry-over\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IW Agency strips Pucko back to its most recognizable assets and turns them up a bit. In the new design, the chunky, slanted wordmark sits inside a flat orange circle, instantly legible at arm\u2019s length. Orange floods everything, creating a single-color system, refreshing for a dairy-based beverage. Compared to milk brands chasing softness or nostalgia, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-10856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/10856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10856"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/10856\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/10857"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}