{"id":1088,"date":"2024-07-24T06:36:54","date_gmt":"2024-07-24T10:36:54","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=1088"},"modified":"2024-07-24T06:36:54","modified_gmt":"2024-07-24T10:36:54","slug":"diageos-johnnie-walker-unveils-generative-ai-personalised-bottle-experience","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=1088","title":{"rendered":"Diageo\u2019s Johnnie Walker unveils generative AI personalised bottle experience\u00a0"},"content":{"rendered":"


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The prompts will generate a variety of colours, locations, artistic styles, and times of day. Credit: Diageo.<\/figcaption><\/figure>\n<\/p><\/div>\n

Beverage company Diageo<\/a> has unveiled its Johnnie Walker x Scott Naismith collaboration, which uses generative AI to enable guests to personalise their own bottle of Johnnie Walker Blue Label.\u00a0\u00a0<\/p>\n

This offering, believed to be the first in blending premium Scotch whisky with art and AI technology, will be exclusively available at the Edinburgh, Scotland, venue from 1-31 August 2024.\u00a0<\/p>\n

The interactive experience invites visitors to respond to three simple questions that will guide the themes in Scottish artist Scott Naismith\u2019s artwork, affecting the final design of their bottle.\u00a0\u00a0<\/p>\n

The prompts will generate a variety of colours, locations, artistic styles, and times of day, culminating in a distinctive bottle label printed within minutes.\u00a0<\/p>\n

Powered by Diageo\u2019s Breakthrough Innovation \u2018Project Halo\u2019, the technology behind this experience is driven by generative AI.\u00a0\u00a0<\/p>\n

This allows for a unique co-creation process between brands and consumers, producing personalised label designs that resonate with individual passions and interests.\u00a0<\/p>\n

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