{"id":10980,"date":"2026-01-05T10:02:47","date_gmt":"2026-01-05T15:02:47","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=10980"},"modified":"2026-01-05T10:02:47","modified_gmt":"2026-01-05T15:02:47","slug":"vocabulary-gives-new-cider-brand-paulies-old-school-cool","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=10980","title":{"rendered":"Vocabulary Gives New Cider Brand Paulie\u2019s Old School Cool"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Brand heritage is, of course, something which takes time, often decades, to earn. Because there needs to be some element of history that\u2019s racked up on the ol\u2019 brand odometer.<\/p>\n<p>But visually, it can be much easier to emulate, and regardless of how nascent a brand is, when executed well, it can create some intrigue and interest, and tie into the brand\u2019s history before launch.<\/p>\n<figure class=\"wp-block-image size-large\"><\/figure>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/vocabulary-gives-new-cider-brand-paulies-old-school-cool\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand heritage is, of course, something which takes time, often decades, to earn. Because there needs to be some element of history that\u2019s racked up on the ol\u2019 brand odometer. But visually, it can be much easier to emulate, and regardless of how nascent a brand is, when executed well, it can create some intrigue [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-10980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/10980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10980"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/10980\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/10981"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}