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McKee Foods’ Sunbelt Bakery brand has launched refreshed packaging across its product line, arriving in stores this month.\u00a0<\/p>\n
With a modernized design and vibrant colors that highlight Sunbelt Bakery\u2019s commitment to quality, the updated packaging celebrates the brand\u2019s new tagline, “The Tastiest Flavors under the Sun,” it says. The refreshed appearance aims to bring added shelf appeal and reinforce Sunbelt Bakery\u2019s dedication to offering snacks that fit naturally into everyday life, it notes.<\/p>\n
Early consumer feedback has been overwhelmingly positive, Sunbelt says, with shoppers praising the new packaging as more modern and visually appealing, noting that flavor callouts and nutrition information are easier to spot and read.<\/p>\n
Sunbelt Bakery\u2019s refreshed packaging will roll out across its full product assortment, including:<\/p>\n
\u201cOur new packaging shines a light on what Sunbelt Bakery has always stood for\u2014great taste and high quality,\u201d says Aaron DeLaughter, Sunbelt Bakery associate brand manager. \u201cWhile we\u2019ve added a \u2018new shine outside,\u2019 consumers can rest assured it\u2019s the \u2018same Sunbelt inside.\u2019\u201d<\/p>\n
The redesign will roll out nationwide beginning this month, featuring updated visuals across the full portfolio of chewy granola bars, soft-baked bars, and seasonal favorites.<\/p>\n<\/div>\n