{"id":11060,"date":"2026-01-08T09:23:30","date_gmt":"2026-01-08T14:23:30","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=11060"},"modified":"2026-01-08T09:23:30","modified_gmt":"2026-01-08T14:23:30","slug":"what-mass-market-beer-brands-can-learn-from-the-scandinavians","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=11060","title":{"rendered":"What Mass-Market Beer Brands Can Learn From the Scandinavians"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Last year, more breweries closed than opened in the US, according to the American Brewers Association, the\u00a0<a href=\"https:\/\/www.brewersassociation.org\/association-news\/brewers-association-reports-2024-u-s-craft-brewing-industry-figures\/\">first time this has happened in 20 years.<\/a><\/p>\n<p>This was due to \u201ca painful period of rationalization,\u201d said Bart Watson, the association\u2019s VP of strategy and membership, as demand has slowed and retailers look to simplify their offerings. The decline comes from consumers\u2014especially younger generations\u2014who are just not that into the \u201cextra\u201d approach of craft beer. They want lighter-tasting experiences: a more approachable drink that leaves them feeling refreshed.\u00a0<\/p>\n<p>At the same time, many are becoming increasingly price-conscious.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/what-mass-market-beer-brands-can-learn-from-the-scandinavians\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last year, more breweries closed than opened in the US, according to the American Brewers Association, the\u00a0first time this has happened in 20 years. This was due to \u201ca painful period of rationalization,\u201d said Bart Watson, the association\u2019s VP of strategy and membership, as demand has slowed and retailers look to simplify their offerings. The [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-11060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11060"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11060\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/11061"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}