{"id":11102,"date":"2026-01-12T08:19:27","date_gmt":"2026-01-12T13:19:27","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=11102"},"modified":"2026-01-12T08:19:27","modified_gmt":"2026-01-12T13:19:27","slug":"burgopak-designs-dual-slide-bank-card-packaging-for-emerge","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=11102","title":{"rendered":"Burgopak designs dual-slide bank card packaging for Emerge"},"content":{"rendered":"


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Burgopak aims to address what it terms \u201cunboxing apathy\u201d commonly experienced with traditional methods of bank card delivery. Credit: wahjoekris \/ Shutterstock.com. <\/figcaption><\/figure>\n<\/p><\/div>\n

Burgopak has partnered with card manufacturer Placard to design a dual-slide bank card packaging format for fintech company Emerge.<\/p>\n

The new pack departs from the standard approach of mailing cards attached to letters in plain envelopes. It instead employs a belt-driven sliding mechanism that presents the card as the package is opened.<\/p>\n

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Burgopak aims to address what it terms \u201cunboxing apathy\u201d commonly experienced with traditional methods of bank card delivery.<\/p>\n

Placard was responsible for manufacturing the packaging, which demands precise engineering to ensure proper functioning of the sliding feature.<\/p>\n

The design utilises 300gsm artboard and incorporates holographic foil and spot UV printing.<\/p>\n

Emerge creative director Sasha Fowler led the direction and development of the concept, noting that the packaging was designed to align with the company\u2019s brand identity.<\/p>\n

Fowler said: \u201cFrom the get-go, we wanted the bank card\u2019s packaging to be an extension of Emerge\u2019s brand. The goal was to elevate what\u2019s typically a routine experience into something worth remembering.\u201d<\/p>\n

The bank card is currently available in New Zealand.<\/p>\n

Placard sales and marketing GM Tess Barone said: \u201cThe manufacturing of a pack like this, with a belt-driven opening mechanism, requires tolerances of less than half a millimetre to ensure that the opening and closing action is smooth. <\/p>\n

\u201cThis is what Burgopak specialises in and why we partner with them. They precision-manufacture their packs so that the opening mechanism works perfectly, every time.\u201d<\/p>\n

In June 2024, digital payment solutions provider dtcpay partnered with Burgopak<\/a> on sustainable packaging for its global payment card.<\/p>\n

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