{"id":11130,"date":"2026-01-13T06:24:09","date_gmt":"2026-01-13T11:24:09","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=11130"},"modified":"2026-01-13T06:24:09","modified_gmt":"2026-01-13T11:24:09","slug":"highlands-coffee-brews-up-a-bold-wordmark-and-ascendant-peaks","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=11130","title":{"rendered":"Highlands Coffee Brews Up a Bold Wordmark and Ascendant Peaks"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>When it comes to packaging design, sometimes playing around with scale is exactly what you need to make a design pop. Highlands Coffee\u2019s packaging by <a href=\"https:\/\/www.basedesign.com\" target=\"_blank\" rel=\"noreferrer noopener\">Base Design<\/a> does just that for the Vietnamese coffee. <\/p>\n<p>Typography slices across the bag, turning the brand name into a structural element rather than a label. Layered color fields in rust red, ochre, and deep plum highlight roasting depth, while subtle mountain silhouettes ground the design. Compared to ornate specialty bags, this design favors confidence.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/highlands-coffee-brews-up-a-bold-wordmark-and-ascendant-peaks\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to packaging design, sometimes playing around with scale is exactly what you need to make a design pop. Highlands Coffee\u2019s packaging by Base Design does just that for the Vietnamese coffee. Typography slices across the bag, turning the brand name into a structural element rather than a label. Layered color fields in [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-11130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11130"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11130\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/11131"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}