{"id":11140,"date":"2026-01-13T22:00:00","date_gmt":"2026-01-14T03:00:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=11140"},"modified":"2026-01-13T22:00:00","modified_gmt":"2026-01-14T03:00:00","slug":"face-plant-and-fisk-bring-old-school-fast-food-energy-to-molly-bazs-plant-based-qsr","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=11140","title":{"rendered":"Face Plant and Fisk Bring Old-School Fast Food Energy to Molly Baz\u2019s Plant-Based QSR"},"content":{"rendered":"


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In the crowded world of fast food, appetite is won in seconds, and loyalty is built through repetition. So it stands to reason that QSR packaging plays a critical role as you want something both\u00a0 memorable and affable to announce yourselves.<\/p>\n

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For Face Plant<\/a>, the brand needed to feel familiar while rewriting expectations of what plant-based fast food can look like. Co-founded by the highly influential chef and budding CPG entrepreneur Molly Baz<\/a>, the vegetarian fast-food chain worked with agency Fisk Projects<\/a> to design a visual identity that could live on in paper, cups, to-go bags, and on the exteriors of restaurants. Baz previously worked with Fisk to help develop a gorgeous, eye-catching label for her wine brand, Drink This Wine<\/a>.<\/p>\n