{"id":11146,"date":"2026-01-14T04:21:08","date_gmt":"2026-01-14T09:21:08","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=11146"},"modified":"2026-01-14T04:21:08","modified_gmt":"2026-01-14T09:21:08","slug":"benefitt-introduces-high-protein-uht-milk-in-sig-cartons-in-thailand","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=11146","title":{"rendered":"Benefitt introduces high-protein UHT milk in SIG cartons in Thailand"},"content":{"rendered":"


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The new UHT milk uses aseptic processing and packaging. Credit: SIG \/ Benefitt. <\/figcaption><\/figure>\n<\/p><\/div>\n

Lactasoy\u2019s newly established brand, Benefitt, has launched a high-protein UHT milk in Thailand, marking what the company states is the first such product available in the country.<\/p>\n

The Benefitt High Protein UHT Milk comes in 350ml SIG SmallBloc cartons and is being distributed nationwide through 7-Eleven stores.<\/p>\n

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The product contains 31g of protein per 350ml serving.<\/p>\n

SIG noted that Thai consumers seeking high-protein milk options have so far mainly encountered pasteurised products that require refrigeration and have a limited shelf life.<\/p>\n

The new UHT milk uses aseptic processing and packaging, which allows it to be stored at room temperature and extends its usability period.<\/p>\n

SIG Thailand, Laos, Myanmar, and Cambodia regional director Vatcharapong Ungsrisawasdi said: \u201cThis launch shows how flexible aseptic filling technology can open new opportunities and help customers innovate and expand into new categories efficiently.<\/p>\n

\u201cBy working closely with Lactasoy, we\u2019ve supported the successful introduction of a high-protein UHT milk that reflects both evolving consumer needs and market growth potential.\u201d<\/p>\n

According to the press release, the milk provides a \u201csmooth\u201d texture and does not contain added sugar.<\/p>\n

The product is intended to suit various groups, including individuals looking for meal replacement options, office workers seeking convenient nutrition, and those who prioritise higher protein intake in their diets.<\/p>\n

Production is carried out on a SIG Small 24 Aseptic filling machine, which offers multiple packaging options and quick format changeovers.<\/p>\n

This technology enables producers such as Lactasoy to introduce new product formats without investing in additional filling equipment.<\/p>\n

Benefitt\u2019s advertising manager and marketing co-ordinator Phanwana Mahasup commented: \u201cOur goal with Benefitt is to make high-protein milk accessible, convenient and enjoyable for consumers across Thailand.<\/p>\n

\u201cThe UHT format allows us to deliver high nutritional value without the need for refrigeration, and the SIG packaging gives us a solution that is easy to carry, easy to drink and suitable for nationwide distribution.\u201d<\/p>\n

Last month, Asahi Group Japan introduced LIKE MILK<\/a>, a yeast-based beverage with characteristics similar to milk. LIKE MILK also utilises SIG\u2019s aseptic carton technology.<\/p>\n

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