{"id":11190,"date":"2026-01-16T01:55:32","date_gmt":"2026-01-16T06:55:32","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=11190"},"modified":"2026-01-16T01:55:32","modified_gmt":"2026-01-16T06:55:32","slug":"emerald-packaging-joins-us-flexible-film-initiative","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=11190","title":{"rendered":"Emerald Packaging\u00a0joins\u00a0US\u00a0Flexible Film Initiative"},"content":{"rendered":"


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The initial phase of the initiative will focus on efforts within California. Credit: Matveev Aleksandr\/ Shutterstock.com. <\/figcaption><\/figure>\n<\/p><\/div>\n

Emerald Packaging has joined the US\u00a0Flexible Film Initiative\u00a0(USFFI), marking the first time a flexible packaging manufacturer has become part of the coalition.\u00a0\u00a0<\/p>\n

The USFFI is a nonprofit\u00a0industry coalition\u00a0that brings together industry participants to develop systems for recycling flexible plastic packaging across the\u00a0US.\u00a0<\/p>\n

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Major consumer goods companies, including Mars, PepsiCo, Nestl\u00e9, General Mills, Mondel\u0113z, and Hill\u2019s Pet Nutrition, are already part of the coalition.\u00a0\u00a0<\/p>\n

The group aims to support material recovery facilities (MRFs) and other recyclers by providing funding to kickstart film and flexible plastic packaging recycling projects.\u00a0\u00a0<\/p>\n

The\u00a0initial\u00a0phase of the initiative will focus on efforts within California.\u00a0<\/p>\n

Emerald Packaging\u00a0CEO\u00a0Kevin Kelly\u00a0commented:\u00a0\u201cJoining USFFI aligns with Emerald\u2019s belief that circularity is achievable when recyclers can sell the material at a profit.\u00a0<\/p>\n

\u201cFlexible packaging has long been the missing piece in US\u00a0recycling system. By\u00a0demonstrating\u00a0that recyclers will process post-consumer flexible films when\u00a0it\u2019s\u00a0economically\u00a0viable, USFFI is helping to create a system that finally brings flexibles into the circular economy. We hope by proving the concept, that the Circular Action Alliance will direct EPR funds to bridge this critical gap.\u201d\u00a0<\/p>\n

USFFI aims to integrate the collection of flexible films into existing recycling streams, particularly\u00a0curbside\u00a0programmes.\u00a0\u00a0<\/p>\n

This comes as California prepares to enforce new extended producer responsibility requirements under SB 54, which mandate that single-use packaging and plastic food ware be fully recyclable or compostable by 2032.\u00a0<\/p>\n

USFFI\u00a0executive director\u00a0Maite Quinn-Richards\u00a0commented:\u00a0\u201cUSFFI is proud to welcome Emerald Packaging as an associate member.\u00a0<\/p>\n

\u201cWe invite other brands, retailers, and packaging converters to join and add their resources and leadership to this effort.\u00a0Expanding our membership strengthens the funding pool and accelerates market development.\u201d\u00a0<\/p>\n

Last year, Emerald Packaging\u00a0collaborated with Walmart<\/a>\u00a0to produce packaging for potatoes\u00a0containing\u00a030% post-consumer recycled material.\u00a0<\/p>\n

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