{"id":11247,"date":"2026-01-20T08:31:06","date_gmt":"2026-01-20T13:31:06","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=11247"},"modified":"2026-01-20T08:31:06","modified_gmt":"2026-01-20T13:31:06","slug":"tangra-turns-fast-food-into-a-full-throttle-graphic-spectacle","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=11247","title":{"rendered":"TANGRA Turns Fast Food Into a Full Throttle Graphic Spectacle"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>The fast food category is overwhelmed with minimalistic design and loud colors, but TANGRA opts for maximal narrative and unapologetic visual noise. The brand\u2019s packaging, designed by <a href=\"https:\/\/kubaandfriends.com\" target=\"_blank\" rel=\"noreferrer noopener\">Kuba&amp;Friends<\/a>, treats fast-food design like graphic theater. <\/p>\n<p>Bold, condensed lettering feels like vintage cinema posters and Eastern European signage. Saturated reds, greens, and yellows collide with confidence, signaling heat, spice, and movement. Illustrated characters appear mid-action, rendered in a flat, folkloric style that hints at regional storytelling traditions.\u00a0<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/tangra-turns-fast-food-into-a-full-throttle-graphic-spectacle\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The fast food category is overwhelmed with minimalistic design and loud colors, but TANGRA opts for maximal narrative and unapologetic visual noise. The brand\u2019s packaging, designed by Kuba&amp;Friends, treats fast-food design like graphic theater. Bold, condensed lettering feels like vintage cinema posters and Eastern European signage. Saturated reds, greens, and yellows collide with confidence, signaling [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[2847],"class_list":["post-11247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-restaurant"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11247"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11247\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/11248"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}