{"id":11254,"date":"2026-01-20T17:50:22","date_gmt":"2026-01-20T22:50:22","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=11254"},"modified":"2026-01-20T17:50:22","modified_gmt":"2026-01-20T22:50:22","slug":"the-graza-cinematic-universe-expands-into-mayo-and-aoli","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=11254","title":{"rendered":"The Graza Cinematic Universe Expands Into Mayo and Aoli"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Olive oil brand Graza was always ripe for expansion.\u00a0<\/p>\n<p>Sure, it helped that they had a cartoonish, expressive identity that completely upended the category, and the squeeze bottle certainly didn\u2019t hurt either. But they\u2019ve since parlayed that into limited-edition snacks and other formats\u2014think\u00a0<a href=\"https:\/\/thedieline.com\/graza-gives-us-what-we-want-a-bag-of-olive-oil-potato-chips\/\">olive oil chips<\/a>,\u00a0<a href=\"https:\/\/thedieline.com\/ithaca-and-graza-collab-for-olive-oil-sea-salt-hummus\/\">hummus<\/a>, a\u00a0<a href=\"https:\/\/thedieline.com\/graza-and-aura-boras-olive-oil-martini-is-a-collab-we-can-get-behind\/\">canned martini<\/a>, and even\u00a0<a href=\"https:\/\/thedieline.com\/thankfully-grazas-granola-doesnt-come-in-a-squeeze-bottle\/\">granola<\/a>\u00a0(OK, maybe that one doesn\u2019t make as much sense).<\/p>\n<p>Now, it appears as if the beloved olive oil brand is entrenching itself into the world of condiments, as they\u2019re set to release a new line of mayonnaise and aioli. Fancy Mayo comes in a squeeze bottle\u2014shocker\u2014and is made with EVO; Garlic Aioli alco comes in the same vessel. Original Mayo, however, comes in a glass jar AND a squeezy bottle, and is made with EVO and olive pomace.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/the-graza-cinematic-universe-expands-into-mayo-and-aoli\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Olive oil brand Graza was always ripe for expansion.\u00a0 Sure, it helped that they had a cartoonish, expressive identity that completely upended the category, and the squeeze bottle certainly didn\u2019t hurt either. But they\u2019ve since parlayed that into limited-edition snacks and other formats\u2014think\u00a0olive oil chips,\u00a0hummus, a\u00a0canned martini, and even\u00a0granola\u00a0(OK, maybe that one doesn\u2019t make as [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-11254","post","type-post","status-publish","format-standard","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11254"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11254\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}