{"id":11280,"date":"2026-01-21T09:06:07","date_gmt":"2026-01-21T14:06:07","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=11280"},"modified":"2026-01-21T09:06:07","modified_gmt":"2026-01-21T14:06:07","slug":"matcha-society-attempts-to-build-a-new-visual-language-for-the-category","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=11280","title":{"rendered":"Matcha Society Attempts To Build a New Visual Language for the Category"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Matcha Society\u2019s packaging, designed by <a href=\"https:\/\/www.instagram.com\/perfectgraey\" target=\"_blank\" rel=\"noreferrer noopener\">perfectgraey<\/a>, rejects ornamental tropes and instead uses brushed-metal tins that signal utility and freshness, borrowing from apothecary and Japanese tea storage traditions. <\/p>\n<p>The typography pairs a clean, modern sans serif with a calligraphic script. A muted palette of moss green, charcoal, and silver creates a sparse layout and ingredient-forward hierarchy that sets it apart from decorative matcha brands that prioritize ceremony over clarity.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/matcha-society-attempts-to-build-a-new-visual-language-for-the-category\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Matcha Society\u2019s packaging, designed by perfectgraey, rejects ornamental tropes and instead uses brushed-metal tins that signal utility and freshness, borrowing from apothecary and Japanese tea storage traditions. The typography pairs a clean, modern sans serif with a calligraphic script. A muted palette of moss green, charcoal, and silver creates a sparse layout and ingredient-forward hierarchy [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-11280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11280"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11280\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/11281"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}