{"id":11391,"date":"2026-01-28T09:18:02","date_gmt":"2026-01-28T14:18:02","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=11391"},"modified":"2026-01-28T09:18:02","modified_gmt":"2026-01-28T14:18:02","slug":"swrl-wants-you-to-ditch-boring-hard-seltzers-for-a-korean-inspired-kick","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=11391","title":{"rendered":"SWRL Wants You To Ditch Boring Hard Seltzers For A Korean-Inspired Kick"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Korean culture has been having a moment in the spotlight outside its homeland for a while now. Recently.\u00a0<em>KPop Demon Hunters<\/em>\u00a0became the most-watched Netflix film of all time last summer, surpassing 236 million views, while IRL K Pop acts have dominated in the US. Korean beauty and skin care products have also boomed, and American consumers are primed for all things Korean.<\/p>\n<p>The latest Korean brand to land on US shores is\u00a0<a href=\"https:\/\/sipswrl.com\/\">SWRL<\/a>, a modern take on traditional makgeolli, a fermented rice alcohol beverage. SWRL\u2019s makgeolli is lighter, crisper, and bubbly, adapting the traditional Korean drink for contemporary tastes. The flavor lineup includes Original, Earl Grey, Yuzu and Pine Needles, and Mixed Cherries, a range that allows SWRL to position itself as an alternative to hard seltzers. It\u2019s similar enough to the popular RTD, yet unique enough to intrigue and spark curiosity with its Korean heritage.<\/p>\n<figure class=\"wp-block-image size-large\"><\/figure>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/swrl-wants-you-to-ditch-boring-hard-seltzers-for-a-korean-inspired-kick\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Korean culture has been having a moment in the spotlight outside its homeland for a while now. Recently.\u00a0KPop Demon Hunters\u00a0became the most-watched Netflix film of all time last summer, surpassing 236 million views, while IRL K Pop acts have dominated in the US. Korean beauty and skin care products have also boomed, and American consumers [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[2872,2873,2874],"class_list":["post-11391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-as-we-proceed","tag-makgeolli","tag-swrl"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11391"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11391\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/4294"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}