{"id":11448,"date":"2026-01-29T22:00:00","date_gmt":"2026-01-30T03:00:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=11448"},"modified":"2026-01-29T22:00:00","modified_gmt":"2026-01-30T03:00:00","slug":"eat-dirt-offers-a-fresh-spin-on-laundry-detergent","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=11448","title":{"rendered":"EAT DIRT Offers A Fresh Spin on Laundry Detergent"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Laundry detergent packaging often takes on a dull, overly clinical look.All, Arm &amp; Hammer, and Persil look like they\u2019ve been frozen in time. They may be legacy brands, but, visually, they feel stuck in the past and certainly uninspired.<\/p>\n<p><a href=\"https:\/\/eatdirt.world\/\" target=\"_blank\" rel=\"noreferrer noopener\">EAT DIRT<\/a>, however, dismantles what has become a relatively joyless slog. Through <a href=\"https:\/\/cachetejack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cachetejack\u2019s<\/a> playful, character-driven illustrations, the brand turns detergent into a space for storytelling rather than something you have to cross off your Sunday checklist.<\/p>\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><\/figure>\n<\/figure>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/eat-dirt-offers-a-fresh-spin-on-laundry-detergent\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Laundry detergent packaging often takes on a dull, overly clinical look.All, Arm &amp; Hammer, and Persil look like they\u2019ve been frozen in time. They may be legacy brands, but, visually, they feel stuck in the past and certainly uninspired. EAT DIRT, however, dismantles what has become a relatively joyless slog. Through Cachetejack\u2019s playful, character-driven illustrations, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-11448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11448"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11448\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/11449"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}