{"id":11472,"date":"2026-02-02T22:00:00","date_gmt":"2026-02-03T03:00:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=11472"},"modified":"2026-02-02T22:00:00","modified_gmt":"2026-02-03T03:00:00","slug":"shelf-life-097-the-wellness-industry-is-coming-for-your-armpits","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=11472","title":{"rendered":"Shelf Life 097: The Wellness Industry Is Coming for Your Armpits"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>I was chatting with my girlfriends this past weekend about deodorant, since I\u2019ve just started trying <a href=\"https:\/\/www.saltandstone.com\/collections\/deodorants?srsltid=AfmBOoro1XBBLfEtIxymvYBWuCRUDJ47Uy-WS3-5EmeIrd9AGTBRy7MO\" target=\"_blank\" rel=\"noreferrer noopener\">Salt &amp; Stone<\/a>. I expected them to rave about chic, fragrance-free natural brands, but instead, it was unanimous: they all proudly use men\u2019s deodorant.\u00a0<\/p>\n<p>\u201cThat\u2019s all that works,\u201d they exclaimed in a sing-songy unison.\u00a0<\/p>\n<p>Deodorant exists to solve a problem no one wants to think about or smell. But now, like every product you consume in or on your body, you\u2019re supposed to think deeply about it.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/shelf-life-097-the-wellness-industry-is-coming-for-your-armpits\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was chatting with my girlfriends this past weekend about deodorant, since I\u2019ve just started trying Salt &amp; Stone. I expected them to rave about chic, fragrance-free natural brands, but instead, it was unanimous: they all proudly use men\u2019s deodorant.\u00a0 \u201cThat\u2019s all that works,\u201d they exclaimed in a sing-songy unison.\u00a0 Deodorant exists to solve a [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11473,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-11472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11472"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11472\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/11473"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}