{"id":11478,"date":"2026-02-03T03:57:00","date_gmt":"2026-02-03T08:57:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=11478"},"modified":"2026-02-03T03:57:00","modified_gmt":"2026-02-03T08:57:00","slug":"pack-of-the-month-66matcha-celebrates-ritual-in-the-most-elegant-of-ways","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=11478","title":{"rendered":"Pack of the Month: 66matcha Celebrates Ritual in the Most Elegant of Ways"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Lately, plenty of beverage brands have leaned into the idea of ritual, transforming your usual beverage-of-choice prep into something elevated and romantic.\u00a0<\/p>\n<p>Admittedly, even I was swayed by the time-consuming notion of a pour-over a decade ago, and you don\u2019t have to squint to see why so many others were as well. Intention and care heighten these simple pleasures, but I would argue that, two kids later, I am perfectly fine with Mr. Coffee shouldering that burden.<\/p>\n<figure class=\"wp-block-image size-large\"><\/figure>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/pack-of-the-month-66matcha-celebrates-ritual-in-the-most-elegant-of-ways\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lately, plenty of beverage brands have leaned into the idea of ritual, transforming your usual beverage-of-choice prep into something elevated and romantic.\u00a0 Admittedly, even I was swayed by the time-consuming notion of a pour-over a decade ago, and you don\u2019t have to squint to see why so many others were as well. Intention and care [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[2891],"class_list":["post-11478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-66matcha"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11478"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11478\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/11479"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}