{"id":11486,"date":"2026-02-03T08:44:06","date_gmt":"2026-02-03T13:44:06","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=11486"},"modified":"2026-02-03T08:44:06","modified_gmt":"2026-02-03T13:44:06","slug":"future-chateau-delicately-balances-the-future-and-past","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=11486","title":{"rendered":"Future Ch\u00e2teau Delicately Balances the Future and Past"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Future Ch\u00e2teau\u2019s label, designed by <a href=\"https:\/\/madebyanalogue.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Analogue<\/a>, feels like a time traveler\u2019s artifact, where medieval typography and a holographic sheen coexist on the same surface.<\/p>\n<p>The use of Blackletter asserts old-world authority, but the branding\u2019s crisp refinement avoids nostalgia. The iridescent foil shifts from oil-slick hues to soft tones, while an engraved style ch\u00e2teau illustration borrows classical wine cues but flattens and unsettles them. <\/p>\n<p>It\u2019s all about tension, and it\u2019s working.\u00a0Faye Mathieson, Head of Culture at Analogue, goes into the design process below.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/future-chateau-delicately-balances-the-future-and-past\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Future Ch\u00e2teau\u2019s label, designed by Analogue, feels like a time traveler\u2019s artifact, where medieval typography and a holographic sheen coexist on the same surface. The use of Blackletter asserts old-world authority, but the branding\u2019s crisp refinement avoids nostalgia. The iridescent foil shifts from oil-slick hues to soft tones, while an engraved style ch\u00e2teau illustration borrows [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-11486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11486"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11486\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/11487"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}